WKIT is part of the Zone Corporation, a central Maine broadcasting group owned by authors Tabitha and Stephen King.
WKIT is one of the few radio stations that still has a strong presence of live local announcers in the studio, however on the weekends they carry some syndicated programming. They also stream their programming on the internet via the official station website.
Notable on air personalities include the "Rock and Roll Morning Show" hosts Bobby Russell and Mark "The Shark" Young, midday host Jason "Rock Dog" Roberts, afternoon host Scotty Moore and evening host Dave Isaac.
On Stephen King's official website there is an advertisement for WKIT.
In King's novel 11/22/63, Jake saves most of the Dunning family and when he comes back to 2011 he looks up Ellen Dunning (who was 7 in 1958) and calls her, finding she's a "jock for WKIT in Bangor, you know, a disk jockey?".